Designing an effective landing page is crucial for most marketing campaigns as this involves in driving traffic to a page, usually the landing page. A landing page is therefore an indispensable tool in your marketing funnel and it should always be optimised and kept up-to-date with the most relevant information.
1. Relevant Information
An effective landing page should always have relevant information presented in a simple and easy to understand layout. When a user is directed to your landing page, they are expecting to find certain information on the product or service they were interested in. Having this information is crucial in retaining and converting that user into a loyal customer.
2. Lead Capture Form
Otherwise known as a Call To Action, a form installed onto your landing page captures user information so that follow-up actions can be made. It is important not to request for more information from your users than required as this often deters users from completing the form.
3. Great User Experience
A landing page should be easy to navigate with a clear Call To Action. It should never be too complicated. Focus on properly designing the layout and overall look of the landing page in order to reduce bounce rates on your website.
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