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With worldwide usage of social media platforms, social media marketing has developed at a phenomenal rate into an essential form of online marketing that can have a great impact on your business. With social media advertising, you can generate more awareness, interest and a detailed online brand presence at a relatively low cost as compared to traditional media platforms.

 

Advertising on social media via platforms such as Facebook, Instagram and Linkedin also allows you to reach a mass audience who are already on the cusp of converting into your loyal customers.

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Types of Contents we create

Video Content

Let’s start off with some simple statistics, 5 billion videos are watched on youtube every single day, 1200% more shares are generated by social videos than text and images combined, videos on a landing page increase conversions by 80% and 80% of users recall a video ad they have seen online. If you are not onto video marketing yet, you are missing out on a great opportunity to engage your audience. Our strategy towards video marketing is simple, we centre the video around your story instead of the sale. We create stories that are appealing and connects straight to the hearts of your audience.

Graphics and Animated Content

Graphics and Animation is an engaging tool that can help your brand tell your story more comprehensively. Majority of consumers prefer engaging content to reading and visual graphics and animation usually evokes emotions that resonate with the viewers. Visual Graphics and Animation also helps in simplifying complex topics - with animation, you can get your characters to fly, swim or even travel in time!

Article Content

Visual content is a good way to attract the attention of your audience, while articles is a good way to convert your audience to a follower. Visual content can be usually brief and lacking in details, hence articles are a great way to bring those details across so that interested readers can understand your brand better. Furthermore, it helps in your search engine optimisation too!

Visual Content

The essence of marketing is to get your message across easily within seconds. Hence, it is crucial to have good designs or photographs to help convey ideas across to your audience effectively. Having good visual content is important as our human mind processes things in images. Producing the right visual content can be costly and time-consuming, especially so when we want to get it right. At Storybox, we pride ourselves in providing in-house photo, video productions and graphic designs to our clients. By working with various different brands, our team of designers, photographers and videographer are adept and skilled in creating the right visual contents for your brand efficiently. So leave it to us to do the hard work for you.

Precise Audience Targeting

Reach out to your target audience with just a few clicks!

One greatest advantage of social media marketing is the ability  to offer a more precise targeting of customers.

 

We are able to segment and target potential customers using detail demographic and psychographic data such as :

  • Age

  • Gender

  • Occupation

  • Country of residence

  • Nearby location

  • Interests

  • Lookalike audience

 

By understanding your target audience in detail, we can then launch effective social media advertising campaigns with relevant and persuasive ad designs and content. As a result, your marketing budget will be spent more effectively with a greater return on investments.

Importance of Advertisement Copy

At Storybox, we place high emphasis not only on targeting the right audience but also on the advertising copy. This can come in the form of posters, videos, GIFs or articles. Engaging and relevant content sells itself and has a higher chance of having an organic reach. Running a social media marketing campaign without interesting and appropriate content will result in high ad spend with low returns, e.g. high CPC or high cost-per-lead.

 

By focusing on the right content, we will be able to effectively drive your CPC or cost-per-lead down significantly.

 

Having the right strategy and content will definitely result in greater awareness and more traffic, however, there is still one more step to convert an audience into loyal customers.

Read more about Conversion Rate Optimisation.

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