Search Engine Marketing or Pay-Per-Click Advertising is an advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear on Google’s search results. These ads will appear on Google’s Search Engine as part of the sponsored results.
It depends. Whether Adwords work is highly dependent on the competitiveness of the keywords and the relevance of the keyword to real conversions for your organisation. Based on our experience, Google Adwords is extremely effective for most businesses, as long as proper keywords research and ad copywriting has been done beforehand.
1. Targeted Audience
For Search Engine Marketing, our target audience are the people who are searching based on the keywords. This means that their purchase intention is higher than regular people and will often result in a higher conversion rate compared to other traditional marketing methods.
2. Immediate Results
With Search Engine Marketing and Pay-Per-Click, you will be able to get your website to the top of Google’s search results within 1 day, allowing you to connect with your potential customers immediately.
With Search Engine Marketing and Pay-Per-Click, ads will only target people who search specifically for these keywords and thus the marketing cost will only comprise of the number of clicks on these ads. With Search Engine Marketing specifically, you will be able to set a maximum cost per click so that you can manage your budget better.
Our consultants will first speak with you to understand your business needs and requirements.
Then, we will conduct a comprehensive keyword research to find valuable keywords for your business needs. We also consider long tail keywords that promise higher returns on your marketing investments.
Our team of professionals will consistently monitor the ad buys and optimise your ads in order to reduce the cost per click and increase your returns in marketing investments.
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