Search Engine Marketing is also known as Pay-Per-Click Advertising or Google Adwords.

It is an advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear on Google’s search results. The ads will appear on Google Search Engine as part of the sponsored results.

Targeted Audience

With Search Engine Marketing, our target audience are people who are searching based on the keywords. This means that their purchase intention is higher than regular people and will often result in a higher conversion rate as compared to other traditional marketing methods.

Immediate Results

With SEM/PPC, you will be able to get your website to the top of Google search results within 1 day, allowing you to connect with your potential customers immediately.


With SEM and PPC, the ads will only be shown to people who searched for the keywords and cost will only set in when they click on it. With SEM, it also allows you to set a maximum cost per click so that you can manage your budget better.

Does Adwords work?

It depends. Whether Adwords work is highly dependent on the competitiveness of the keywords and the relevancy of the keyword to real conversions for your organisation. Based on our experience, Google Adwords is extremely effective for most businesses, as long as proper keywords research and ad copywriting are done.

Understanding requirements

Our consultants will speak with you to understand your business needs and requirements.

Keywords Research

A comprehensive keyword research is done to find valuable keywords for your business needs. It can be long tail keywords that has higher return on investments.

Constant Optimisation

Our team of professionals will constantly monitor the ad buys and optimise the ads in order to reduce the cost per click and increasing return on investment.

Talk to us now for an obligation free consultation