We were tasked to create awareness for SK-II Boutique Spa in the online space and drive subscriptions to their campaign promotions and app download. The success of the campaign was judged on driving traffic on a lower CPA than any other marketing channels.
We selected Facebook, Instagram and Youtube as the main online marketing channels to drive traffic with Facebook being the main focus. We carefully targeted and segment our target audience whilst creating a bank of content assets for SK-II Boutique Spa. Several photoshoots and videoshoots were done with various models to build on the media assets and story online.
We saw a 30% increase in Facebook page likes and 870% increase in Instagram followers and also higher traffic to their website.
Here are some video series launched for SK-II Boutique Spa too.
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