CYL Scalp Lab Solution

The Brief

Being a newly opened integrated specialist scalp and hair care centre in Singapore, CYL have sought our help in creating a website and promoting through social media.

Our Approach

We started off with this project by first designing the website, with appointment bookings and information in mind. As such, the copywriting and images were geared towards appointment booking as an end. Following which, we selected Facebook and Instagram as the main online marketing channels to drive traffic to the website. We carefully targeted and segment the target audience whilst creating a bank of content assets for CYL. 

The Result

With the efforts through Facebook and Instagram, we see a huge increase in enquiries through the lead form on the website as well as phone call. Till date, CYL has expanded to three outlets in Singapore.

Video Campaigns

We have created a series of videos explaining the benefits of various treatments. The videos have been met with great response online, significantly boosting enquiries.
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