CYL Scalp Lab Solution
The Brief
As a newly-opened integrated specialist scalp and hair care centre in Singapore, CYL sought our help in website creation and social media marketing.
Our Approach
We started off this project by first designing the website, with appointment bookings and informative blog articles in mind. As such, all the copywriting and images were geared towards the desired call to action, appointment booking, in mind. After that, we selected Facebook and Instagram to be the company’s main online marketing channels for driving traffic to this website. We carefully targeted and segmented the target audience with conversion rate optimisation in mind whilst simultaneously creating a bank of content assets for CYL.
The Result
Through our social media marketing efforts through Facebook and Instagram, we saw a huge increase in enquiries through the lead forms on the website as well as through phone call. To date, CYL expanded to three outlets in Singapore.
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