Alliance Healthcare is a reliable medical brand amongst both GP and in-house specialist clinics. Having been on the market for years, Alliance provides cutting-edge medical treatments to patients. As part of their rebranding campaign, we were tasked with designing a website that is intuitive, timeless and responsive.
Being a healthcare-centric brand, Alliance has been focused on providing patients with quality healthcare services instead of building up media assets. As such, we are left with either using stock images or building our own assets—we chose the latter. We conducted a photo shoot with Alliance consisting of corporate headshots and website-centric images.
With the new media assets, the website redesign made it about Alliance and they were very satisfied with the outcome.
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