More Value for Your Ad Spend

The objective of digital marketing is to ultimately convert online audiences to loyal customers. As such, it is important to engage in conversion rate optimisation. This allows you to lower your customer acquisition costs by getting more value from the users and visitors to your site. By optimizing conversion rate, we can effectively increase your revenue per visitor, acquire  loyal customers and grow your business. 

Generally speaking, conversion rate optimisation is a system or funnel that drives visitors to complete action on a website. The action could be filling up a lead form to ask for a quotation or even to complete a purchase on your e-commerce website.

 

Calculating the conversion rate is pretty simple. The equation is as follows:

Total transactions ÷ Total site visits × 100

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Our Strategy

At Storybox, we take conversion rate optimisation seriously. Our methodology can be summarised into three points that we live and breathe in every day.

Call to action

At Storybox, we take conversion rate optimisation seriously. Our methodology can be summarised into three points that we live and breathe in every day.

Conversion Funnel

A conversion funnel is built based on target audience behaviours and touch points.

Forms

Be it sign ups or requests for quotations, forms allow us to collect customers' data so that we can follow up with an email or call.

Multivariate & A/B Testing

This refers to testing multiple versions of the same asset, for example a landing page, and adjusting multiple variables to find the best combination.

User Experience

Improving user online experience and ease of navigation on all devices ensures makes customers more likely to engage and interact.

User Experience

This involves guiding the users easily to complete your desired action. Multiple elements make up the user experience, such as website layout, CTA buttons and purchase funnels.

Ad Relevance

This involves convincing customers that the product or service that you offer is relevant and necessary to them. As such, high emphasis is placed on content creation and delivery.

Analyse

The final step involves looking at the metrics and reflecting on what can be improved. Bounce rate, ROI, average time on page, page views, unique visitors, page load times are just some of the basic metrics that we deal with everyday.

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