The objective of internet marketing is to ultimately convert audience online to your customers. As such, it is important to engage in conversion rate optimisation as it allows you to lower your customer acquisition costs by getting more value from the users and visitors on your site. By optimizing conversion rate, we can effectively increase revenue per visitor, acquire more customers and grow business.
Generally speaking, conversion rate optimisation is a system or funnel that drives visitors to complete action on a website. The action could be filling up a lead form to ask for a quotation or even to complete a purchase on your e-commerce website.
Calculating the conversion rate is pretty simple. The equation is as follows:
Total transactions/total site visits X 100.