The objective of digital marketing is to ultimately convert online audiences to loyal customers. As such, it is important to engage in conversion rate optimisation. This allows you to lower your customer acquisition costs by getting more value from the users and visitors to your site. By optimizing conversion rate, we can effectively increase your revenue per visitor, acquire loyal customers and grow your business.
Generally speaking, conversion rate optimisation is a system or funnel that drives visitors to complete action on a website. The action could be filling up a lead form to ask for a quotation or even to complete a purchase on your e-commerce website.
Calculating the conversion rate is pretty simple. The equation is as follows:
Total transactions ÷ Total site visits × 100
At Storybox, we take conversion rate optimisation seriously. Our methodology can be summarised into three points that we live and breathe in every day.
This involves guiding the users easily to complete your desired action. Multiple elements make up the user experience, such as website layout, CTA buttons and purchase funnels.
This involves convincing customers that the product or service that you offer is relevant and necessary to them. As such, high emphasis is placed on content creation and delivery.
The final step involves looking at the metrics and reflecting on what can be improved. Bounce rate, ROI, average time on page, page views, unique visitors, page load times are just some of the basic metrics that we deal with everyday.
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