The objective of internet marketing is to ultimately convert audience online to your customers. As such, it is important to engage in conversion rate optimisation as it allows you to lower your customer acquisition costs by getting more value from the users and visitors on your site. By optimizing conversion rate, we can effectively increase revenue per visitor, acquire more customers and grow business. 

Generally speaking, conversion rate optimisation is a system or funnel that drives visitors to complete action on a website. The action could be filling up a lead form to ask for a quotation or even to complete a purchase on your e-commerce website.

Calculating the conversion rate is pretty simple. The equation is as follows:

Total transactions/total site visits X 100.

Call to Action

Tell your customers exactly what you want them to do with large, attention-grabbing CTA, for example, TALK TO US. 


Be it sign up forms, request for quotations, forms allows us to collect customers data so that we can follow up with an email or calls.

Conversion Funnel

Building a conversion funnel based on the target audience behaviours and touch points

Multivariate & A/B Testing

This involves testing multiple versions of the same asset such as landing page and adjusting multiple variables.

User Experience

Improving user online experience and ease of navigation on all devices so that customers can complete the action easily.
At Storybox, we take conversion rate optimisation seriously and we have summarised our methodology into three steps which we live and breath every day. 

User Experience

This involves guiding the users easily to complete the desired action. Multiple elements go into this such as the website layout, CTA buttons, purchase funnels.


This involves convincing customers that the product or service that we are offering is relevant and necessary to them. As such, high emphasis is placed on content creation and delivery.


Last step is to look at the metrics and reflect. Bounce rate, ROI, average time on page, page views, unique visitors, page load times are just basic metrics that we deal with everyday.