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As competition between businesses becomes tougher, instead of competing on price points and product features, a brand strategy could be your first step to getting ahead of the competition. Branding strategies are important tools in differentiating your products, services and unique selling points from your competitors.
Branding is a long-term strategy and it helps your customers to understand who you are and what you stand for. As such, it is important to think of the feelings and expectations you want your audience to associate with your company.
Scope of work can cover:
Project may address any of these areas:
Step one involves developing a deep understanding of your brand, industry, audience and opportunities. We ask tough questions in order to identify the right branding strategy for you. It begins with market research, whereby we will talk to various stakeholders in your business with a set of questionnaires. Professional analysis and insights will be provided after the research to give your business a clearer direction.
Step two involves brainstorming and strategising. Based on the results of our discovery, we will formulate a suitable branding strategy and digital marketing strategy for you. This involves choosing suitable marketing channels, branding names and online marketing strategies.
Step three involves executing the branding strategy. Brand identity, tone of voice, visual designs and other guidelines will be created for consistency in content creation. With the right execution, we will be able to shape your branding experience that stand out from that of your competitors, inspire brand loyalty and increase the value of your company.
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