Why Social Media Marketing Is Important For Your Brand

You’re targeting a much smaller group of people and don’t want to have to sift through your followers every so often to get rid of bots and spam accounts. In that case, social media marketing might not be something you’d want to put in that much effort for, right?

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How To Use GIFs In Your Digital Marketing Strategy

Even if GIFs can only be used to express emotions and share a joke, that’s a good enough reason to include it into your digital marketing strategy. Here’s some of the ways you can use GIFs for marketing that you might not have considered before!

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How Video Marketing Can Improve Your Business

Video marketing can sound like an expensive investment, especially if you’re a small business trying to survive in a world full of competitors. But video marketing can improve your business in many ways—and all of them for good!

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You May Be Doing Video Marketing Wrong

In these past years, many other organisations and products have been flattening the elements of their logos and simplifying the colour palettes they use. For brand designers, it’s a development worth questioning. Why is this happening? Is it a positive change or a negative one?

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Why Are Logos Getting Simpler?

In these past years, many other organisations and products have been flattening the elements of their logos and simplifying the colour palettes they use. For brand designers, it’s a development worth questioning. Why is this happening? Is it a positive change or a negative one?

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Why Organic Social Media Isn’t Dead

If you’ve dabbled in social media marketing before, you’ll realise that your organic posts and engagement levels are decreasing at an alarming rate. So is it safe to say that organic social media is dead (for brands at least) and just invest in the paid stuff from now on?

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How COVID Has Changed Digital Marketing

We live in a world full of brands. Brands represent values and commodities. They can persuade and make statements.
This makes branding a very powerful marketing strategy. But why is branding so difficult?

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Why Your Brand Is Difficult To Market

We live in a world full of brands. Brands represent values and commodities. They can persuade and make statements.
This makes branding a very powerful marketing strategy. But why is branding so difficult?

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