As a small business owner or an aspiring entrepreneur, the latest developments in AI-generated content might be a reason to celebrate.

OpenAI’s ChatGPT is an earth-shaking phenomenon for digital marketing!

No longer do we have to spend hours creating content for social media, copy or business blogs, we can have unique, sophisticated content generated in seconds just by giving the AI a string of keywords!

A recent Capterra study revealed that 45% of marketing professionals spend HALF their workweek creating content. That means very little time is spent thinking about business strategies and interacting with brand communities.

So if ChatGPT and other AI tools like it can do the job of human writers and content creators, then content marketing as we know it will change—in a very drastic way.

However, replacing humans with AI in content creation is not just about choosing the one that’s more efficient.

Content is created for humans, so it needs empathy to become successful.

It is the content that resonates with your audience and addresses their needs that will ultimately result in paying customers.

Senior Webmaster Trends Analyst John Mueller said this about AI-generated content, “If you’re using machine-learning tools to generate your content, it’s essentially the same as if you’re just, shuffling words around, or looking up synonyms, or doing kind of the translation tricks that people used to do.”

“Maybe the quality of content is a little bit better than the really old-school tools, but it’s still automatically-generated content which is against the Webmaster Guidelines we’ve had since the beginning.”

ChatGPT might know all the right keywords and have the fluency of a scholar, but if it doesn’t have personality, doesn’t strike a cord with your audience and doesn’t empathise with them, then all it’s done is found a few interesting ideas for you to use in your content creation.

Marketing Insider puts it this way, “Without humans, you risk publishing accurate but generic (or worse, tone deaf) content that misses the mark for your unique audience.”

But that doesn’t mean you can’t use AI content tools to create content for your brand.

These tools are still extremely powerful content creation tools that have revolutionised digital marketing as we do it.

With ChatGPT, you can generate ideas for topics that are relevant to your brand. Use it to generate blog titles, statistics and information that can then be assimilated into the content that you create.

If writer’s block is something you struggle with a lot, then AI-generated content might just be what you need to get started.

Just remember not to rely too much on AI-generated content—it’s a very useful tool, but it should never replace the humanity you bring to the page!

Ready to bring your content marketing to the next level? Check out our human-focused content creation services here.