How Video Marketing Can Improve Your Business

Video marketing can sound like an expensive investment, especially if you’re a small business trying to survive in a world full of competitors.

But video marketing can improve your business in many ways—and all of them for good!

So if you’re still on the fence about whether to go into video marketing, don’t stay there much longer. The grass is definitely greener on this side.

It’s Lucrative!

Video marketing has great potential no matter what business you’re in simply because it’s so popular and so easily consumed that it would be a bad business decision to not use video to market your brand!

Just take a look at these statistics from WordStream:

  • Social video is shared 1200% times more than text and image content combined.
  • 68% of consumers prefer watching videos to learn about products and services rather than read articles, infographics or ebooks.

Most importantly, 64% of consumers make a purchase after watching a brand’s social videos.

86% of businesses use video as a marketing tool according to Wyzowl—will you join them?

It’s Good for SEO!

Whether you use video or not, it’s an integral way Google decides the rankings.

While having videos on your website do not impact the ranking of your website directly, they do help you to be ranked higher and boost your organic traffic from SERPs by up to 157%.

If you have an engaging video on your page, a visitor is more likely to click on it. Then, they might spend some time on your website watching it. The length of time a visitor spends on your website is an important factor for Google rankings.

Also, a video is like a bright red button that screams “CLICK ME”.

They catch a viewer’s attention much faster than text and keep them clicking on your website to find out more (and lower your bounce rate at the same time).

So if you’re not utilising video marketing yet, you’re missing out!

It’s Attractive & Fun!

Video captivates people.

We’re visual creatures and we love to watch stories play out before our eyes, so it’s no surprise that the large majority is drawn to video content like moths to a flame.

Think about the number of books you’ve read this month.

Now, think of the number of videos you’ve watched today.

Which number is bigger?

Compared to black letters on a white background, video wins every time. It’s psychologically more difficult to pause a video than it is to stop in the middle of reading a text.

Video evokes emotions better than most mediums. You can play around with visuals, sound, music, even text to attract and engage your audience.

And when you feature people in your videos, you’re instinctively offering your audience a way to connect with the human aspect of your business.

It’s Not Expensive!

If you’ve been told producing good video marketing content requires thousands of dollars of investment, you’ve just heard a myth!

Yes, there are brands that spend hundreds of thousands of dollars just to make one video ad, but there’s a whole world of small businesses globally that make do with whatever they’ve got—and thrive!

The most outstanding and lauded video marketing content out there is produced on a budget with minimal professional equipment. All you need is a creative mind and a message to share.

The rest is just nice to have if you can afford it. Video marketing is not expensive, especially when you consider how accounts on social media platforms are free.

What matters in video marketing is not how much money you put into it but how you use it to get your money’s worth.

 

Have a budget but want to try out video marketing? Our video marketing services are perfect for you! Learn more here.

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