Social Media Advertising - Storybox Collective
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Facebook, Instagram, Linkedin Advertisement

Results driven social media marketing agency in Singapore.

With the advent of social media platforms worldwide, it has resulted in the development of social media marketing; a form of internet marketing that can have a great influence on your business. With social media advertising, you can generate more awareness, interest and online brand presence at a relatively lower cost as compared to traditional media platforms.

Advertising on social media via platforms such as Facebook, Instagram and Linkedin also allows you to reach a mass audience who may convert to become your loyal customers.

Brand Awareness

Advertising on social media allows your brand to reach out to and leave an impression to billions of users easily.

Generate Leads

By having the right marketing strategy, social media also allows users to submit their information through lead forms or contact form with just a few clicks. Collecting user data has never been so efficient before.

Customer relationship

Having a persona online allows you to interact directly with your customers. A direct communication channel with customers encourages interaction and ultimately helps in developing brand loyalty.

Drive traffic to website

With social ads, customers will be directed to click on your ads and effectively directing them to the desired website. With the pay-per-click system, you will only be charged when customers click on your ad and successfully landing on your website.

Precise Audience Targeting

Reach out to your target audience with just a few clicks
One greatest advantage of social media marketing is that we are able to offer a more precise targeting of customers. We are able to segment and target potential customers using detail demographic and psychographic data such as :

  • Age
  • Gender
  • Occupation
  • Country of residence
  • Nearby location
  • Interests
  • Lookalike audience

By understanding your target audience, we can then launch an effective social media advertising campaign with relevant and persuasive ad designs and content. As a result, your marketing budget will be spent more effectively with a greater return on investments.

Importance of Advertisement Copy

At Storybox, we place high emphasis not only on targeting the right audience but also on the advertising copy. This can come in the form of posters, videos, gifs or articles. Interesting and relevant content sells itself and has a higher chance to obtain organic reach. Running a social media marketing campaign without the right content will result in high ad spend with low returns, e.g. high cpc or high cost per lead.

By focusing on the right content, we will be able to effectively drive your CPC or cost per lead down significantly.

Having the right strategy and content will definitely result in greater awareness and traffic, however, we still require one more step to convert audience to customers.

Read more about conversion rate optimisation.