We were tasked to increase the online presence and awareness of Yunomori Onsen Singapore by using Facebook and Instagram and ultimately increase the number of customers visiting the onsen at Kallang Wave Mall.
Being a unique onsen spa provider in Singapore, there are many key features that are very attractive. The main barrier for the take-up rate is the unfamiliarity towards onsen culture locally. As such, our team launch several videos and campaigns to educate customers on the onsen culture. We also organised several photo and video shoots to build up media assets for Yunomori Onsen.
Our video campaigns were met with great response online, with more than 300,000 views online and shares. During the campaign period, we saw an increase of 57% in facebook page likes and 200% increase in Instagram following.
Here are some video series launched for Japan Gourmet Hall Sora too.
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