Alliance healthcare is a reliable medical brand with both GP and in-house specialist clinics. Being in the market for years, Alliance has been providing cutting-edge medical treatments to patients. As part of their rebranding campaign, we were tasked to design a website that is intuitive, timeless and responsive.
Being a healthcare-centric brand, Alliance has been focused on providing patients with quality health care services and not on building up media assets. As such, we are left with either using stock images or building our own assets – we chose the latter. We conducted a photo shoot with Alliance, providing corporate headshots and website centric images.
With the new media assets, the website redesign was a huge success and Alliance was very satisfied with the outcome.